At White Industries, we are a family owned and run business that has a passion for creating products designed for your bicycle to be functional, elegant, and innovative. With our roots based deeply in Northern California’s most iconic cycling region, we have been developing, adapting and creating our products to meet the cycling demands since 1978. We are constantly working towards creating the best and most functional products possible. We strive for excellence from conception to completion. Starting with raw material we craft each step with intention, paying careful attention to make sure the final fit and finish is perfect. We pride ourselves in producing top shelf products here in the USA.