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SBR
![SBR](https://store.bicycle-evolution.com/images/M/SBR_logo_200x.jpg)
SBR Sports Incorporated was established in 2003 by Karen Allard as the parent company of the TRISWIM line of Hair & Body products. The company acronym stands for Swim, Bike, Run, the endurance sports in a triathlon, from which Karen conceived the idea for her brand.